We have been working with local women and community breastfeeding groups to create a breastfeeding mapping mobile application called FeedFinder. In our initial design work we found that women had felt trapped in their house in the early days of having a baby partly because they were unsure where had good facilities for breastfeeding when they were out and about in the city centre. We’re aiming to try and improve women’s early experiences of breastfeeding through an android-based map application which we have designed in collaboration with breastfeeding women.
The app works much like Trip Advisor, or Urban Spoon. It allows women to search for breastfeeding places near to their current location, access other mother’s reviews of these breastfeeding places, as well as add their own review or even add a new breastfeeding place to the map.
Each place can be rated from 1 to 5 stars (5 being the best) for how comfortable, clean and private the place is as well as the quality of the baby facilities. In addition, the amount spent during a visit can also be entered.
FeedFinder will be released to the general public at the end of May 2013. We’re fascinated to find out how women use this app and what impact it has on their experiences of breastfeeding and social networking in the city. (And, while the work has been conducted here in Newcastle, the app is available for use globally.)